Scalable Web Design
A scalable website is one that can grow as your business grows. You
should be able to add new features like forums, blogs, picture
galleries, wikis, shopping carts and more to your website without
having to go through a major overhaul or redesign. By using the power
and flexibility of a content management system, all of these features
can be added simply and quickly to your website.
Accessible Web Design
If car manufacturers didn't rely on standard placement of controls
and recognizable interfaces, we would have to re-learn how to drive
every car we got into. We would find this extremely frustrating.
Similarly, your website design should not rely on cutting-edge
interfaces that users are not familiar with. Your website design and
interface should be well thought out. Your visitors should find your
website familiar and inviting, ready to return.
Maintainable Web Design
Have you been to a website lately that hasn't changed in a year? Are
you going to visit it next week? As the owner of a website, you should
be able to create and post new content quickly and easily, enabling you
to keep your website current and up to date. With a content management
system, you will be able to accomplish this without having to buy
expensive software or rely on your website designer for every change.
Navigable Web Design
I visited a Fort Collins business' website that had the main menu
on the left, I selected one of the menu items, and all of the sudden
the menu moved to the top. Then I couldn't find a "home" link. Oops! it
moved to the bottom. The website design was attractive, but it was
difficult to find what I was looking for.
It really doesn't matter how attractive your web design is, if your
visitor can't find what they want, they'll leave. Your website should
use a familiar, consistent navigation theme throughout your entire
site. A "scavenger hunt" might be great for a party, but it should have
no part in your website.
Visible Web Design
Once your web site is up and running, there is still work to be done.
It is just like having a brand new store. If no one knows it's there
and ready for business, no one will visit. The same thing happens with
your website. You need someone that understands search engine
optimization (SEO), search engine marketing (SEM), Internet marketing,
and collecting and interpreting web site analytics. I don't stop with
getting your website published and running, I will work with you to
help form Internet marketing strategies for your website to help you
draw traffic to your website and ultimately succeed in business.
Valuable Web Design
The first question that I often get asked is "How much is this
going to cost?" But for me the real question is “Can you afford not to
have a user friendly website that is scalable, accessible,
maintainable, navigable and visible?” I am committed to providing a
valuable solution for you that in the long run will save you time and
money. By using Open Source software solutions based upon proven
technologies, my customers are able to have a web presence that gives
them value.
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